Korea’s national brand needs to be improved - INSIDE JoongAng Daily
With the G-20 Summit approaching, all eyes are focusing on Seoul. The Korean economy has been growing rapidly over the past couple of years and it now ranks 9th in the world in terms of export volume.However, Korea’s national brand image still lags behind.
According to criteria on national branding developed by the Samsung Economic Research Institute and the Presidential Council on Nation Branding, Korea’s national brand ranked 19th in terms of substance and 20th in terms of image.
