Driving Sustainable Tourism Management, by Jayanthi Naidu Desan , CSR Asia:
Malaysia is positioning itself as a leader in the sustainable tourism industry. As an ecologically diverse country, ecotourism is seen as an important economic cluster for the tourism sector in Malaysia. Eco-tourism and its subsets of nature tourism, adventure tourism, community tourism, cultural tourism and home stays are key income earners. A Malaysian Ministry of Tourism press release in October 2010 reveals that ecotourism currently makes up about 10% of the country’s tourism revenue and the government sees increased revenue in this area in the next few years.
