While the French government is currently implementing its national and regional 'Assises du Tourisme' (national and regional tourism conference), with the main purpose to elaborate a concrete action plan so that France remains the leading world tourism destination and strengthens its competitiveness, a new private initiative was launched in France on Feb. 6, 2014, Alliance 46.2 Entreprendre en France pour le tourisme, an association of 19 major tourism actors also dedicated to strengthening the attractiveness of France as a tourism destination.
The name Alliance 46.2 refers to the latitude and longitude coordinates of France (mainland) and the participating musketeers are: Accor, Aéroports de Paris, APST, BNP Paribas, Caisse des Dépôts et Consignations, Cityvision, Club Méditerranée, Compagnie des Alpes, Elior, Euro Disney, Galeries Lafayette, GL Events, Groupe Flo, Kering, Lagardère Services, Groupe Lucien Barrière, Groupe Pierre & Vacances-Center Parcs, SNCF et Viparis.
In the coming weeks, 4 working groups will be in charge of producing concrete proposals to strengthen hospitality, employment & training, promotion and investments.
Let's welcome this new venture and let's hope it will coordinate with existing initiatives, as unity and consistency is also what France needs.
